Privacy Policy | Steven Walsh Optometry

1. Introduction

This Privacy Policy details the commitment of Steven Walsh Optometry LLC ("we," "us," or "our") to protecting the privacy of individuals who visit our website, inquire about our services, or become our clients. It outlines how we collect, use, secure, and disclose personal and confidential information in the course of providing digital marketing services.

2. Information We Collect

We may collect information through various means:

Personal Identification Information: This includes your name, email address, phone number, and company name, which you voluntarily provide when you fill out a contact form, request a quote, or subscribe to our communications.
Client Confidential Data: To provide our services, we may require access to your confidential business information. This includes, but is not limited to, website analytics data, advertising account credentials and data, customer relationship management (CRM) system data, sales data, and other proprietary information related to your business operations ("Campaign Data").
Non-Personal Information: We may collect non-personal information about users whenever they interact with our website, such as browser type, device type, and technical information about their means of connection.

3. Handling of Client Campaign Data

The security and confidentiality of your Campaign Data are paramount. Steven Walsh Optometry LLC adheres to the following principles:

Purpose Limitation: All Campaign Data is used exclusively for the purpose of providing, analyzing, optimizing, and reporting on the digital marketing services as agreed upon in our service agreement. We will not use Campaign Data for any other purpose without your explicit consent.
Access Control: Access to Campaign Data is strictly limited to authorized personnel at Steven Walsh Optometry LLC who require it to perform their job functions related to your account.
Data Security: We implement robust technical and organizational security measures to protect Campaign Data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure access protocols, and regular security reviews.
Confidentiality: We treat all Campaign Data as strictly confidential. We do not sell, rent, trade, or otherwise disclose your Campaign Data to third parties, except as required by law or as necessary to perform our services (e.g., sharing with a contracted platform partner under a non-disclosure agreement).

4. Use of Your Personal Information

The personal information you provide to Steven Walsh Optometry LLC is used for the following purposes:

To respond to your inquiries, quotes, and requests.
To provide and manage the services you have requested.
To send periodic emails with updates, information about our services, or marketing communications that you have opted into.
To improve our website and service offerings.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Client Campaign Data is retained for the duration of our service agreement and for a reasonable period thereafter for reporting and analysis, unless otherwise requested by the client.

6. Your Rights

You have the right to review, update, or request the deletion of your personal information. If you wish to exercise these rights, please contact us. We will respond to your request in a timely manner.

7. Changes to This Privacy Policy

Steven Walsh Optometry LLC reserves the right to update this privacy policy at any time. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the information we collect.

8. Contacting Us

If you have any questions about this Privacy Policy or our privacy practices, please contact Steven Walsh Optometry LLC through the methods provided on our contact page.